Etro: the invitation is an original fan.
How do you create an invitation for an exclusive, elegant and fresh event? For the Etro Donna fashion show there was a need to convey the feeling of a breath of fresh air. An invitation with an original feel that is innovative, light and at the same time becomes a distinctive feature for a sophisticated and eternally elegant woman. What better object than a fan could bring all these emotions together?
The input from Etro’s art director was absolutely spot on: a fan that was not only aesthetically beautiful, but whose real challenge was to be functional, actually usable and above all, durable. How do you make all of this into a fashion show invitation? Faenza Group’s professionals brought together all of these features into a unique and never previously created object. To be noticed, but above all to no longer be forgotten.
