The word stationery encompasses a vast range of articles which include invitations, office material, cases, paper and all the written material on our desks.
In its most modern sense, stationery constitutes an important communication tool and it is an important element in all firms’ marketing strategies. It is, in fact, an integral part of firms’ co-ordinated images designed to get across a clear professional brand identity message to clients.
It is, in fact, an integral part of firms’ co-ordinated images designed to get across a clear professional brand identity message to clients.
On a graphic level corporate identity is defined by co-ordinated and well-defined communication work for firms, bodies or other business activities wanting to raise their profiles with a fresh, professional and especially well-structured image.
All the elements in a co-ordinated image are defined by a shared and well-structured style. Visual communication co-ordinates the graphic products which together get across a firm’s personality in a homogeneous way.
Business cards, patterns, flyers, logos, colours, shapes and copy must all communicate the right message to clients.
