Guess: when the positioning of a brand is also perceived by the details.
An iconic brand born from the genius of the four Marciano brothers: Guess is a brand synonymous with resourcefulness and personality. The idea was to combine the allure of Hollywood style with the charm and elegance of French fashion, a challenge that has allowed Guess to expand its market from denim to all other garments, even producing accessories, jewellery and perfumes.
A brand that has overturned the rules of fashion advertising, moving its shootings from photo studios to outdoor locations and involving not only super models such as Naomi Campbell, Claudia Schiffer and Eva Herzigova but also internationally acclaimed stars such as Jennifer Lopez, who has been the brand’s testimonial for years. Because Guess is about women and men full of charisma, who know how to express their style and put themselves out there.